Sourcing bespoke uniform or using off-the-shelf options.
In today’s corporate world where getting your name in front of those who matter is a priority, having a corporate uniform should play a key part in your company’s strategic branding vision.
Here are a couple of things to think about when you’re choosing your bespoke or off-the-shelf corporate uniform.
One of the main concerns for companies when looking into providing staff uniforms is price. Off-the-shelf uniforms may be more affordable, especially in small quantities, however, they may not reflect your brand accurately. Sourcing a bespoke uniform offers unique branding opportunities to increase awareness and perception. Depending on your sourcing route it might not be as expensive an option as you think.
Function & Style
Whether you choose a bespoke or off-the-shelf option it is a good idea to take your employees requirements on board, whether this is for fit, style or function. It is important that your employees are comfortable, safe and feel good in what they are wearing as well promoting your company and brand identity.
Often a company uniform goes a long way in creating a feeling of pride and confidence in your workforce. Producing a uniform that recognises their day to day needs will let you develop a corporate uniform that creates a sense of employee ownership, productivity and sets you apart from the competition.
Bespoke uniforms may take extra time to produce and deliver compared to off-the-shelf options and may require more planning. However the extra effort will be rewarded through a clear company and brand message which maintains and communicates your values clearly. Having the correct sourcing partner can help navigate the bespoke process and help you understand what options are available.
Off-the-shelf options can be turned over quite quickly, making it an easier option to simply get your brand out there quicker. Sourcing a bespoke uniform may take more time and effort but will help you stand out from your competitors and appeal to your target market.
Best of Both Worlds
When putting together your company uniform it’s very important to weigh up the Pros and Cons of both off the shelf and bespoke options, in terms of function, speed of creation, communication value and company identification.
It may be beneficial to consider using both options. Whilst some departments may suit an off-the-shelf option, other departments; especially ones with high staffing levels, may benefit greatly from a bespoke solution. Having a sourcing solutions partner can help you identify the potential locked within your company identity and deliver the correct route for your needs.
Why Livingstone International Ltd
At Livingstone International Ltd, we specialise in the sourcing and manufacture of bespoke clothing and accessories for customers and clients based in the UK, Europe, Africa and North America. Established in 2001, our expert and experienced international network encompasses offices and factories in China, Vietnam, Bangladesh, Pakistan, Kenya, UAE, Turkey and the USA along with our head office based in Livingston in the UK.
Through this extensive network we source and produce a wide range of apparel for our clients including bespoke t-shirts, polo shirts, sweatshirts, jackets, bags, headwear and trousers. Our main market sectors are Fashionwear, Sportswear, Leisurewear, Corporatewear, Workwear and Accessories.
Whether you are new to overseas apparel sourcing or highly experienced, Livingstone International will develop a “best-fit” solution to ensure that your products are delivered on time, on budget and to the quality standards expected in your design brief.
We have helped design, source and manufacture private label and custom made clothing for many internationally renowned brands and examples of these can be found at www.livingstoneinternational.co.uk
Contact us today for more information and see how we can produce bespoke products unique to your brand.
Tel: +44 (0)1506 437440